Creative Direction for children’s games and digital experiences.
I bring together game design, storytelling, and an understanding of how children play to help teams create thoughtful, imaginative experiences.
Toopy and Binoo Digital Strategy
I led the digital strategy and creative production supporting Toopy and Binoo’s Season 4 launch, bringing the brand to life through a playful new website, original content, and social media and YouTube strategies that connect with children and families.
Hasbro / Wizards of the Coast
As Senior Creative Director at Wizards of the Coast’s Preschool-focused game studio, I oversaw all creative touch points from games to content to marketing.
TVO: Children’s Games
As the creative lead for kids digital content at TVO, I brought a creative vision to bespoke in-class math games and TVOkids.com games by infusing narratives and diverse representation for an engaging and inclusive learning experience. I also provided consulting for convergent TV-focused games, contributing to the intersection of gaming and television entertainment.
TVO: Digital Learning
As the Director of Interactive at TVO, I led the creation of engaging and effective learning experiences. I oversaw interactive elements, provided creative direction, and ensured an engaging user experience.
YTV.com
During my time at Corus Entertainment, I held several roles in the content , online community, and customer relationship management spaces.
Creative Direction & Storytelling
I shape characters, worlds and content across children’s games, entertainment and digital platforms. My experience spans creative direction for Peppa Pig and TVOkids games, alongside current digital strategy work for Toopy and Binoo.
Games & Interactive Experiences
I bring together game design, narrative and user experience to create engaging interactive experiences. My work includes leading children’s game teams at Hasbro and TVO, with playtesting and feedback helping guide creative decisions.
Digital Strategy & Audiences
I bring together game design, narrative and user experience to create engaging interactive experiences. My work includes leading children’s game teams at Hasbro and TVO, with play testing and feedback helping guide creative decisions.