Hasbro / Wizards of the Coast
World of Peppa Pig kids games
World of Peppa Pig
Hasbro / Wizards of the Coast
2021-2023
As Senior Creative Director at Wizards of the Coast’s Preschool-focused game studio, I oversaw all creative touch points from games to content to marketing.
My skills:
🎮 Game Design: Crafting engaging, educational gaming experiences for preschoolers, balancing fun and learning.
🖥️ User Experience Champion: Ensuring intuitive interfaces for seamless interaction and exploration.
🧪 User Testing: Directing and overseeing play tests to refine games for optimal engagement and impact.
📚 Content Strategy: Developing compelling narratives that foster learning through play and ensuring creative continuity across the product.
🎨 Style Guide Curator: Establishing consistent game, brand, content, and visual identities across projects for instant recognition.
📣 Content Marketing Strategist: Collaborating on campaigns highlighting educational value for parents and children.
✍️ Copywriting Authority: Crafting compelling messages that resonate with our audience.
Highlights
Games and Content
During my tenure at Find Your Fun Studio, my primary responsibility was ensuring our games and content were fun, engaging, and on-brand. I set the creative direction and content strategy for a team of Game Designers and Content Creators. I’ve highlighted some games below.
As creative head for our games team, I ensured we had a solid Narrative Framework for every product we worked on. As well as ensuring solid Game Design Pillars / Tenets, player motivations, and curriculum (when needed).
In my role, I also worked across Hasbro to ensure that other areas of the company making third-party games and apps with Peppa Pig IP were unique and diminishing the value of the World of Peppa Pig subscription app. As such, it was critical for me to understand ana manage brand rights for the app, including territorial rights for video content that we published.
Marketing, Branding, and User Experience
Working inside a small studio meant I often wrote copy and oversaw design for even the smallest details, including many emails, App Store Optimization copy, and In-App Events. I’ve highlighted some of my copywriting in the gallery below.
While in this role, I also wrote all of the UX copy for our account registration and any adult-focused areas of our apps.
As we developed a unique studio brand (Find Your Fun) under the Wizards of the Coast umbrella, I crafted our Voice, Tone, and Manner, our studios vision statements, and more.