Experienced creative leader elevating brands through innovative Content, Marketing, and Game Design
Hasbro / Wizards of the Coast
As Senior Creative Director at Wizards of the Coast’s Preschool-focused game studio, I oversaw all creative touch points from games to content to marketing.
TVO: Children’s Games
As the creative lead for kids digital content at TVO, I brought a creative vision to bespoke in-class math games and TVOkids.com games by infusing narratives and diverse representation for an engaging and inclusive learning experience. I also provided consulting for convergent TV-focused games, contributing to the intersection of gaming and television entertainment with innovative storytelling and interactive experiences.
TVO: Digital Learning
As the Director of Interactive at TVO, I led the creation of engaging and effective learning experiences. I oversaw interactive elements, provided creative direction, and ensured an engaging user experience.
Food Network & HGTV Canada
During my time working on FoodNetwork.ca and HGTV.ca, I held various positions in website management, content marketing, editorial, social media, and online community.
YTV.com
During my time at Corus Entertainment, I held several roles in the content , online community, and customer relationship management spaces.
Content and Editorial
Storytelling is at the root of content creation. As a Creative Lead and Creative Director on many types of interactive content, games, content marketing, and website content, my goal is to ensure a consistent story and overall brand alignment.
Game Design and Content Production
As a a creative leader in the gaming, content, and interactive space, I excel in the iterative design process, refining experiences through testing and user feedback.
Product Management
My experience balancing creativity with execution offers insights into product vision, market trends, and user-centric approaches.